Across Fortune 500, startup, and entrepreneurial settings, I’ve guided cross-functional teams, launched products and programs globally, and helped people and businesses grow with clarity and purpose.

Product & Brand Development

  • Consumer Insights

  • Cross-Functional Launch Management

  • Business & Portfolio Strategy

  • Packaging & Formula Development

Go-to-Market Content

  • Omni-Channel Strategy

  • Campaign Storytelling & Copywriting

  • Offline: Merchandising, Print & Retail Activation

  • Online: E-commerce, Website, Social, Paid Media

Leadership & Coaching

  • Program Development

  • Corporate Trainings & Workshops

  • Cross-Functional Team Development

  • Wellness & Resilience Strategy

Trusted By

L’Oréal, Biolage - Global Marketing & PD Manager

At Redken, I had the privilege of contributing to Shades EQ, the #1 best-selling hair color brand in the industry. I supported new innovations like Shades EQ Shine Bombs and led salon beta activations that fueled record growth — with services increasing by up to 20% month over month. Partnering directly with stylists and salon owners gave me a deeper appreciation for how marketing and product innovation can directly empower small business growth.

Eager to broaden my expertise in product development and sustainability, I transitioned to Biolage, L’Oréal’s sustainable professional brand. In this global role, I managed three major product launches from concept through shelf, collaborating with international markets from India to Italy to adapt toolkits for local needs. I also supported a global brand relaunch, embedding sustainability into positioning and packaging to meet the expectations of a new generation of consumers.

Shmoody - Head of Coaching and Wellness

At Shmoody, a subscription-based mental health app with over 1 million users, I built and launched the coaching and wellness vertical from the ground up. I partnered with the founders to shape strategy and design scalable offerings — from digital programs and guided content to live workshops and community challenges. These initiatives expanded the app’s value beyond daily mood tools, deepened user engagement, and supported subscription growth and retention by helping users build healthier habits and sustainable wellbeing practices.

Little Words Project - Chief Wellness Officer

Little Words Project first brought me in, together with a former L’Oréal colleague turned coach, to co-lead a customer-facing influencer event and workshop in 2022. What began as a single engagement quickly evolved into a long-term partnership focused on strengthening both their internal teams and their vibrant customer community.

Over the next three years, we designed and facilitated leadership workshops for HQ and retail staff, training programs for retail onboarding, and wellness retreats with 100+ participants. Alongside these group experiences, I also coached employees 1:1 on leadership and communication, while working closely with executives to embed performance and well-being initiatives into the company culture.

This collaboration reflected LWP’s mission of spreading kindness and encouragement one word at a time — ensuring those values were experienced not only by customers, but by employees across the organization.

Wherever Forever - Founder, Business & Life Coach

I founded Wherever Forever in 2020 as a yoga and coaching platform designed to help people navigate life and business transitions with greater clarity and resilience. What began as a small offering has grown into a subscription-based digital library and community that blends Yoga, Energy Leadership, and coaching practices to support holistic wellbeing and aligned growth.

Through 100+ video lessons, live workshops, and group programs, the platform has reached more than 200 participants worldwide. I’ve also coached 50+ clients 1:1 through career transitions and business launches — with several achieving promotions or scaling their businesses to $10K–$15K in recurring monthly revenue.

Wherever Forever reflects my belief that personal and professional transformation go hand-in-hand. It provides a space where movement, mindset, and strategy meet — empowering people to show up fully in their work and lives.